Red Banyan Senior Vice President Kelcey Kintner joined COURT TV to decode the crisis management strategies in the Justin Baldoni-Blake Lively case.
As a leading voice in crisis PR, Kintner analyzed Justin Baldoni’s crisis management tactics and allegations of a potential smear campaign.
“Justin’s been pushing back and really aggressively getting out his narrative…and he’s actually done a pretty remarkable job,” said Kintner.
“Lawsuits can get a little tedious…and he put a great timeline narrative together. That is his complete narrative. And you can just see how far they are really fighting for this. I mean, now they’re accusing Lively of a smear campaign.”