Swift’s Engagement: A PR Masterclass in Timing
Taylor Swift’s engagement announcement wasn’t just about love—it was a strategic business move that catapulted Travis Kelce “into the stratosphere” while perfectly timing her album rollout.
Business Insider tapped our CEO, Evan Nierman, to decode the pop star’s media strategy and why this union benefits both brands in ways that go far beyond romance.
Read the full article below:
https://www.businessinsider.com/taylor-swift-travis-kelce-engagement-pr-album-brand-promo-2025-8