Crisis PR Agency in Miami


Red Banyan provides crisis management and public relations services in Miami to businesses, organizations and individuals throughout the Miami Dade County region.  

All engagements are tailored to meet the unique needs of each client, with a clear scope of work ensuring total alignment focused on helping Red Banyan’s partners accomplish their goals.

Click here to review a full list of the public relations and communications services our award-winning PR firm delivers throughout Miami-Dade County.

Below are just a few examples of the type of work that our clients receive when working with our leading crisis PR firm and public relations agency.

Miami Crisis Management and Crisis PR

  • Crisis PR Training and Assessments
  • Consulting for Crisis Management
  • Corporate Crisis Communications
  • Crisis PR Prevention & Management
  • Crisis PR in cases of Extortion and/or Sextortion

Social Media

  • Social Media Management and Content Creation
  • Social Media Crisis Training
  • Social Media Reputation Management and Branding

Media Training 

  • Interview and Speaker Preparation
  • Crisis Response Training

Online Reputation Management

  • Strategic Online Crisis Training and Reputation Repair
  • Personal Reputation Management

PR and Media Relations

  • Strategic Communications and PR
  • Media Relations and Outreach
  • Creative Branding and Design
  • Media Coverage PR
  • Whistleblower PR
  • Litigation PR
  • Bankruptcy PR
  • Recall PR
  • PR for Regulatory Issues
  • Legal PR

Call us today at (954) 256 – 8086 to learn how we can help you grow your business.

FAQ related to working with a Miami PR and Crisis Management Firm:

1. What type of companies and what industries do you serve in Miami? 

Here is a list providing examples of the types of organizations with whom we work in Miami and across the country:

  • Healthcare
  • Legal
  • Non-profit
  • Government
  • Real Estate
  • Corporate
  • Construction
  • Leisure/Hospitality
  • Entertainment
  • Arts
  • Finance and Insurance
  • Food and Beverage

2. What are the core capabilities of Red Banyan – the best crisis management firm in Florida?

Red Banyan’s team of seasoned public relations professionals, former journalists and media specialists, and former government and political experts is what makes us a leader in strategic communications and crisis PR. Click here to learn more about the company’s expertise and about our team.

3. What is the pricing structure?

Pricing for each engagement depends upon the scope of work and the needs of the clients. In some instances, we work for a fixed project fee; in others we bill hourly.  Our commitment is to work with clients to find the PR pricing structure that makes the most sense for their unique situation.

4. How are the account teams designated and what is the usual set up?

Our staff is divided into multiple teams to ensure optimal outcomes for the clients.  Certain Red Banyan members have specialty areas that may be relevant to a certain industry or service. Every client has access to senior management and executives and depending on the scale of the project could work with 2 to 5 PR and crisis management experts in Miami.

5. How do you measure success with clients/accounts?

Red Banyan measures success based upon the fulfillment of our scope of work and securing results for clients. We also measure the satisfaction rates of our clients, which we request on an ongoing basis throughout the year to ensure that our partners are getting the outcomes and the service that they expect and deserve. 

The public relations and crisis management experts at Red Banyan invite you to call us (954) 256 – 8086 for a free consultation. During the consultation, the goal is to learn more about you and gather the necessary information to see if we can help. We work with clients in Miami in a wide range of industries, but only when we feel like the fit is just right for them AND us, since our goal is to deliver results and form long-term relationships with our partners.

Whereas most PR firms turn over clients all the time, we have grown through referrals and keeping our retainer clients for an average of three years. The consultation call is confidential, we never share any client information with outside parties.

Crisis PR Processes for Miami Clients

Our Miami crisis PR team works with our clients to put strategies in place that ensure the organization or individual has the necessary guidance to respond quickly and effectively to any ongoing crisis OR to be prepared for any potential crisis the organization or individual may face.

We develop a plan that encompasses various components of the services listed above. The steps include:

  1. Create a Strategic Crisis Management Plan

Since the nature of PR crises are unpredictable, it is crucial for organizations to have a crisis management plan in place, as well as an appointed crisis management team to help navigate the emergency. Your team of crisis management experts at Red Banyan will work with you to ensure you have the right individuals speaking on behalf of your company and that you are executing a plan that is specially designed with consideration regarding your industry, partners, stakeholders and any relevant circumstances to subdue damage resulting from the crisis, restore your reputation or prepare you in advance of any risks.

2. Craft Your Response to the Public

When navigating a PR crisis, it is essential to have a strategy in place that allows you to address the public and the media and ensure that all communication serves to lessen the severity of the crisis without risk of making the situation worse. We work with our Miami crisis PR and Miami public relations clients to craft messaging and responses and encourage all clients to engage the public with honesty and transparency to prevent further damage.

3. Ongoing Monitoring of the Crisis Situation

Throughout our contract with our Miami crisis PR and crisis management clients we are consistently doing our part to ensure that the clients can return to their normal day-to-day activities to keep business on the right track. However, we always implement strategies to keep a watchful eye on the media and coach our clients on how to interact with customers, partners, journalists, etc. on all relevant matters. We monitor online review websites, social media platforms, television and online news, industry relevant platforms, user-generated content and all media outlets daily to ensure we attend to any negative messaging regarding the crisis.

Overall, whether you are working with our Miami crisis management specialists for either crisis preparedness or crisis management and responses, you will be in business with experts equipped with the vital tools and experience necessary to react promptly and strategically in the event of or in advance of a crisis. Our firm has the right individuals in the right seats who are prepared to work with smart and proactive individuals or organizations to maximize the effectiveness and value of a crisis plan.

Red Banyan Agency Process for Crisis Management and Reputation Repair for Miami Businesses and High-Level Executives

Miami Crisis Management Case Study:

Challenge –

A successful CEO of a privately held business was confronted online with negative content from previous lawsuits that had gone relatively under the radar and were settled years prior. Online searches for the CEO of the company due to recent news led to the discovery of various links to the lawsuits that flooded the top items on search engine results pages.

Although the lawsuits were without merit, the CEO’s reputation was tarnished as a result because they misrepresented his character and business practices. The negative content online dissuaded several potential clients from doing work with the primary business and additional companies with whom he is affiliated. Thus, damaging his business and creating a false, negative narrative of the CEO on a personal level.

Strategy –

Red Banyan devised a multi phased strategy to dramatically improve the online reputation of the CEO in order to repair his brand and image.  We created positive online content across various platforms designed to outrank the negative content across search engine results. Utilizing our various resources and expertise, the assigned Red Banyan team identified key solutions to reversing the damage online to reestablish the overall image of the CEO and his businesses.

Results –

Red Banyan successfully replaced the disparaging content, moving it off of the top of the search engine pages and changing the CEO’s online persona to better reflect his character. Utilizing qualitative and quantitative measures generated SEO reports that revealed the online revitalization progress exceeding expectations.

More specifically, the top seven results for the CEO’s name were all positive content, with one lawsuit link removed from the first page entirely. 90% of the content on the first page was comprised of new content generated by the Red Banyan experts working to help the company.

When searching for the name of the CEO and the name of his primary business, all negative links were removed entirely from the first page of the search results having been replaced by new positive content. Overall, the search results improved for the CEO’s personal reputation and the reputations of his associated businesses online. Red Banyan worked with the CEO and his team from conception to completion to guide them through the crisis management and crisis response process and delivered excellent, quantifiable results repairing and improving both the brand and personal reputation of the client.