Good publicity is key to building credibility and elevating your insurance (or insurance agency’s) brand to a new level.

Red Banyan’s PR experts have years of experience developing and executing communications campaigns to help our insurance clients achieve their business objectives. What exactly does that mean? Red Banyan’s PR experts will help communicate your company’s offerings and results to the public and other relevant entities while also working to safeguard your organization from damaging leaks and unfair spin. In the insurance space, we specifically spotlight the importance of proper planning as a way to safeguard your property. When you work with Red Banyan, we will work with the media to help your insurance agency gain visibility in target markets to increase your business’s footprint and impact. Our experienced public relations experts can create publicity campaigns that will increase your company’s customer base and position your organization’s executives as thought leaders in their industry. Red Banyan PR professionals, through their work, will improve your brand’s reputation, promote a positive brand image, establish key messages, and strengthen your brand’s relationship with your target audiences.

Crisis Preparation and Management

Crisis preparation planning is critical for those in the insurance industry. Whether it is market conditions or something more specifically tied to your organization, the insurance industry has seen its share of crises, so it only makes sense to be prepared.

When you work with Red Banyan to create a crisis preparation plan, we will perform a thorough communications audit of your company to determine if there are any questionable issues that could put your organization in a bad light. We will also review your organization’s structure thoroughly to make sure there are no issues that could harm your brand if made public. We will also audit your social media accounts and review your internal and external communications and make suggestions for improvements. Then we will create a detailed plan including potential crisis scenarios and communications to key stakeholders, that you can activate should anything happen.

Our goal is to manage any situation that presents itself and protect your brand’s reputation so it cannot be damaged by questions about company integrity or competence.

Please give us a call to talk more about PR for the insurance industry.