Good publicity is key to building credibility and elevating your financial institution’s brand to a new level.

Red Banyan’s financial services experts have years of experience developing and executing communications campaigns to help our clients achieve their business objectives. What exactly does that mean? Red Banyan’s financial PR experts will help communicate your company’s offerings and results to the public and other relevant entities while also working to safeguard your organization from damaging leaks and unfair spin. In the financial services space, we specifically spotlight the importance of financial planning and proper investment management integrated with the goals of the investment managers. We will also work with the media to help your financial services company gain visibility in target markets to increase your business’s footprint and impact. Our experienced public relations experts can create publicity campaigns that will increase your company’s customer base and position your organization’s executives as thought leaders in their industry. When we work with a financial services firm, Red Banyan PR professionals will work to improve your brand’s reputation, promote a positive brand image, establish key messages, and strengthen your brand’s relationship with your target audiences.

Crisis Preparation and Management

Crisis preparation planning is critical for those in the Financial Services industry. Whether it is market conditions or something more specifically tied to your organization, the financial industry has seen its share of crises, so it only makes sense to be prepared. When you work with Red Banyan to create a crisis preparation plan, we will perform a thorough communications audit of your company to determine if there are any questionable issues that could put your organization in a bad light. We will also review your organization’s structure thoroughly to make sure there are no issues that could harm your brand if made public. We will also audit your social media accounts and review your internal and external communications and make suggestions for improvements. Then we will create a detailed plan including potential crisis scenarios and communications to key stakeholders, that you can activate should anything happen. Our goal is to manage any situation that presents itself and protect your brand’s reputation so it cannot be damaged by questions about company integrity or competence.

Please give us a call to talk more about PR for the Financial Services Industry.