The communications needs of schools are constantly changing, especially in an era that is characterized by a chaotic, multi-channel communications landscape. Education PR is essential for schools and universities if they want to share their messages with the community, publicize their academic programs, and gain support for the funding needed to keep them in operation. Red Banyan’s education public relations experts have the experience and background to effectively showcase schools, find the most interesting community stories, and create educational PR campaigns that will showcase the impact the schools are having on students and the community. Whether your educational institution provides public education or private education, public relations allows schools, including universities and colleges, to communicate news and achievements to the groups they serve, creating bridges to the community and other target audiences.

News outlets can be effective and powerful in helping a school share its internal news, essential information, and financial needs with the community. Red Banyan’s PR team can draft press releases that will captivate, and share stories that will engage and teach your staff how to conduct media interviews. Intensive media training will prepare your spokesperson to excel by doing mock interviews and in-depth question-and-answer sessions. Or, if you are uneasy about responding to media queries on your own, Red Banyan’s public relations professionals will serve as your school’s media relations liaison and take charge of all media interviews.

Crisis Communications and Planning

The landscape for schools is rapidly changing with risks inherent in day-to-day operations. Whether it is a data breach, staff or teacher impropriety, or a campus-wide lockdown, universities, colleges, and schools need to have a crisis preparedness plan.

An education crisis communications plan will outline what should be said, who should receive information, and how that information should be shared when a crisis occurs and at Red Banyan, we are uniquely prepared to create a custom crisis response plan for you. Our education crisis communications experts will teach you how to effectively communicate your messages and determine the best ways to share that information, whether it is texting, press releases, social media, or news articles. Red Banyan can also help your school select someone to serve as a media spokesperson, and then train this individual to conduct on-camera interviews. We will also maintain a list of relevant media contacts so you can push out your messages quickly in case of an emergency. Once that plan is in place, we will prepare your team for any situation,  so you are ready to keep your employees, students, and stakeholders informed when the unexpected happens.

Red Banyan’s education PR experts have specialized skills to help schools, universities, and colleges convey essential information that is key to promoting community involvement, student engagement, and academic achievement.

If you would like to talk about your unique challenges, please contact the Red Banyan team.