Negative publicity is never good, but when you are someone who works in the entertainment industry, if can be disastrous if improperly handled. The real time impact of social media can also have devastating effects, which is one reason that people who are considered public figures should employ professional crisis management experts when a PR crisis occurs.

The right crisis communications expert understands the need for maintaining a low profile and is prepared to handle any scenario that may arise. They also understand the “need for speed,” knowing the more time that passes, the greater damage unfavorable public relations can cause. The longer the wait the worse the damage. It is a simple concept that is often ignored with disastrous results.

When you address negative publicity head-on, you get your side of the story out in the way that you want it told. Celebrities that ignore issues and wait until they surface in the media are unnecessarily putting their livelihoods and reputations in the hands of the press.

The media and entertainment public relations experts at Red Banyan can help take control of the narrative and make sure publicity highlights your side of the story with the tone and voice that you want portrayed.

“Cancel culture” is a phenomenon in which detractors who disagree with a public figure, a company or a brand withdraw support for a brand or person and encourage others to also do so on social media. People in effect “cancel” a brand by withdrawing their support for it.

The negative results can be fast and furious, and the fallout can destroy reputations, damage brands and shame public officials. Because the cancel culture is so prevalent, those who work in the entertainment industry must safeguard their online reputations with social media monitoring, crisis communications plans and regular contact with crisis communications experts.

Knowing how to react when negative activity surfaces is something Red Banyan’s crisis management experts address regularly.

Please call us if you would like to talk more about crisis management for celebrities and others in the entertainment industry.