Challenge
A medical and wellness business faced legal challenges stemming from allegations about its business policies and protocols. With both stakeholders and the press paying attention, the business needed to communicate carefully and consistently, in a way that supported rather than complicated its legal position.
Solution
Red Banyan® was engaged to work in lockstep with the business’s legal counsel on communications strategy.
- Legal-PR Coordination: Red Banyan® aligns the communications approach with the client’s legal posture so every step protects them on both fronts.
- Stakeholder Communications: Red Banyan® helps the client communicate effectively with internal and external stakeholders to maintain trust during a period of uncertainty.
- Media Strategy: Red Banyan® guides how the business engages with the press, ensuring coverage reflects accurate context.
Results
Because the engagement began at the outset of the matter, the business avoided the most common early mistake, letting the legal side and the communications side operate separately until they collide. From day one, what the business says to its stakeholders and to the press is being shaped in step with its legal strategy, so that neither undercuts the other. The near-term result is that the business is not scrambling to define its position after events force its hand; it is entering the matter with its messaging and its legal posture already working together.