Challenge
An organization in the utility space became entangled in controversy over its association with an incoming data center, drawing criticism in both traditional and social media. The client was weighing potential litigation and needed to protect its reputation while quietly preparing its position.
Solution
Red Banyan was engaged to provide litigation PR support, working in close coordination with the client’s legal team. We implemented continuous media monitoring to identify and address emerging reputational threats, developed messaging frameworks to prepare the client for the moment any litigation becomes public, and established direct lines of communication with policymakers and government stakeholders to manage the issue at every level.
Result
The matter has thus far been successfully contained without receiving widespread publicity. The client is fully prepared with vetted, legally coordinated messaging and a clear communications strategy ready to deploy the moment the situation becomes public.