Challenge:
A Holocaust Museum was undergoing construction and renovations to add a brand new, highly anticipated exhibit. The Museum needed to re-establish its presence on social media in order to engage audiences while it closed its doors to in-person visitors.
Action:
We developed a full-scale social media management strategy. We established content and visual pillars that followed the organization’s brand guidelines and mission and developed strategic standard response messaging in order to keep audiences engaged in comment sections and in direct message forums. Using our social media management system, we created optimized social media posts for the Museum’s four social media channels: Facebook, Instagram, X, and LinkedIn – customizing each post to engage target audiences.
Impact:
- We developed a consistent cadence for the Museum’s social media activity.
- We created a more cohesive and professional online appearance for the Museum.
- In the first month, we saw a more than 500% increase in Reach and Follower Growth on Facebook and LinkedIn.
- As we have expanded the Museum’s visibility and profile online, we have turned social media into a community engagement tool and a resource for local educators.