Challenge:
Established in 2014, the first-ever Data Exchange Platform (DXP) BDEX offers the most powerful identity graph available in the U.S. and provides privacy-focused machine learning modeling technology that allows marketers to effortlessly scale up their target audiences. BDEX engaged Red Banyan to assist with elevating its brand, as well as the thought leadership of its CEO and Co-Founder, David Finklestein.
Action:
In short order, the Red Banyan team developed an understanding of BDEX and its technology and began to form relationships with key local, regional, and national industry media.
We’ve developed consistent core messaging about BDEX, its technology, services, and value proposition. Over the following two years, Red Banyan worked as an extension of BDEX’s internal team, securing positive earned media coverage, drafting high-quality content, white papers, and marketing collateral, as well as managing social media platforms, the company newsletter, and generating award and recognition opportunities for the company.
Impact:
Over the course of our engagement, Red Banyan successfully raised BDEX’s industry profile, engaged its core constituencies, and helped streamline its marketing strategy.
We were able to position BDEX CEO David Finklestein as a thought leader in AdTech through monthly columns in Forbes and BuiltIn, as well as regular quotes in some of the industry’s top media outlets, such as AdAge, MarTech Today, Media Post, and CMS Wire.
Red Banyan also helped secure several prestigious awards for the company, including Inc. 5000, South Florida Business Journal’s Fast 50 awards, and AdExchanger’s Programmatic Power Players award.
During our partnership, BDEX continued its trajectory of growth and secured strategic business partnerships with such industry giants as TiVo and Snowflake.