Challenge
Golf Academy of America, a national leader in golf education, sought to increase enrollment, enhance its brand reputation, and strengthen community engagement across multiple campuses. The school needed a comprehensive PR strategy to elevate its visibility in both local markets and national industry conversations.
Solution
Red Banyan crafted and executed a strategic communications plan focused on proactive storytelling and consistent media outreach. This included developing compelling messaging, highlighting faculty and student success stories, producing thought leadership content, and leveraging timely golf industry events for media placements. We also identified partnership opportunities with local schools, promoted charitable initiatives, and spotlighted the school’s technology and innovations through earned media.
Result
Our campaign resulted in a steady stream of positive press in national and local outlets, increased social media engagement, and stronger connections with prospective students and community stakeholders. Golf Academy of America was positioned as a thought leader in golf education, leading to enhanced reputation, stronger enrollment, and more robust visibility in its target markets.