Challenge
The owner of a healthcare practice faced a wave of false claims and coordinated review bombing online. The targeting threatened the reputation the practice had built and left the owner unsure how to respond without making the situation worse, all while needing to reassure an internal team watching the attacks unfold.
Solution
Red Banyan® was engaged to help the owner respond to the online targeting and steady communications with their internal stakeholders.
- Response Strategy: Red Banyan® guided how and where to respond to the false claims and review activity, protecting the practice’s credibility while avoiding escalation.
- Internal Communications: Red Banyan® helped the owner communicate with their team, reducing uncertainty and keeping everyone aligned during the attacks.
- Preparedness: Red Banyan® equipped the owner with the messaging and approach to handle continued or renewed targeting with confidence.
Results
The owner went from reacting to each new post as it appeared to working from a clear plan for what to respond to, what to ignore, and where escalation would only feed the attack. That shift mattered internally as much as externally. Their team, which had been watching the pile-on with growing unease, had a steady message to point to instead of silence, which cut down the uncertainty spreading inside the practice. By the end of the engagement the owner was no longer improvising against a moving target; they knew how to handle a renewed wave if one came, which is what let them get back to running the practice.