CHALLENGE
As a newly formed nonprofit dedicated to promoting apolitical, unbiased education in K-12 classrooms, THINC Foundation faced a common hurdle for emerging advocacy groups — low name recognition and limited visibility in the national conversation. To gain traction and credibility, THINC needed to establish its founder as a respected thought leader in the education reform space.
SOLUTION
As part of a thought leadership strategy involving op-ed placements, Red Banyan partnered with THINC and the Alliance for Constructive Ethnic Studies (ACES) to craft a timely, well-researched op-ed addressing the growing concern over ideology in the classroom. The opinion piece, designed to provoke thoughtful discussion without partisanship, was strategically placed in several Southern California publications, including The San Diego Union-Tribune and The Orange County Register.
RESULT
The op-ed achieved significant amplification, appearing in multiple publications and sparking continued conversation online. Most notably, a quote from the piece was cited by Merriam-Webster in its official definition of radicalism—providing enduring visibility for THINC’s message. The amplified visibility solidified THINC’s credibility as a trusted voice promoting balanced education and elevated its presence within national thought leadership circles.