Challenge:
In early 2025, one of the nation’s largest private equity infrastructure developers faced significant reputational damage following a Securities and Exchange Commission (SEC) lawsuit alleging a securities fraud scheme. The lawsuit attracted widespread media attention, leading to investor concerns and a tarnished public image.
Solution:
Red Banyan was engaged to assist the firm in restoring its reputation and rebuilding trust with stakeholders. Our comprehensive strategy included:
- Search Engine Optimization to suppress negative search results and promote positive content.
- Press Outreach to share the firm’s corrective actions and future plans, aiming to shift the narrative.
- Media Training to prepare company executives for interviews and public statements to ensure consistent and effective communication.
Result:
As a result of these efforts, the firm has begun to see a positive shift in public perception. Red Banyan was able to secure favorable media coverage and improve the firm’s online footprint by replacing the negative content with positive search results.
While the recovery process is ongoing, these steps have laid a solid foundation for our client to continue its growth and maintain its credibility in the industry.