Challenge
The Greenspan Co./Adjusters International, a leading public adjusting firm, sought to expand its reach across industries including manufacturing, agriculture, lumber, electronics and high-tech, multifamily housing, and more. The primary challenge was educating business owners on the critical need to add a public adjuster to their recovery team, ensuring they were financially protected and properly represented in the event of major losses such as natural disasters, flooding, or fire.
Action
Red Banyan designed a comprehensive content and media outreach strategy to raise awareness of the benefits of working with a public adjuster. Our approach included:
- Drafting and placing thought leadership articles with actionable advice for business owners in outlets such as CEO Today, Business Insider, Insure.com, Claims Journal, California Business Journal, NerdWallet, Sound Dollar, and Industry Today.
- Highlighting guidance on disaster preparedness, recovery planning, and insurance coverage strategies to help business owners financially “disaster proof” their operations.
- Executing a social media strategy to amplify coverage and directly engage prospective clients across targeted industries.
- Leveraging SEO and content optimization to ensure The Greenspan Co./Adjusters International appeared prominently when business owners searched for disaster recovery for insurance claims after large-scale losses such as natural disasters, flooding, or fire.
Impact
The campaign significantly elevated The Greenspan Co./Adjusters International’s visibility and credibility among its target audiences. The firm’s executives were positioned as trusted thought leaders in disaster recovery and insurance claims, and they became frequently sought by reporters covering insurance and natural disaster recovery. This strategy not only grew the company’s reputation but also helped drive new business opportunities across multiple industries, firmly establishing The Greenspan Co./Adjusters International as a leading voice in public adjusting.