Challenge:
LARKR is an innovative, on-demand mental healthcare app that seeks to revolutionize therapy by providing instant access to licensed therapists through its mobile platform. As a startup in a highly competitive and evolving industry, LARKR faced the challenge of building its credibility among consumers, healthcare professionals, and the media. The company needed to drive awareness ahead of its launch, establish trust within the mental health community, and position its executives as leading voices in the telehealth space.
LARKR engaged Red Banyan to craft and execute a strategic communications plan that would generate sustained media interest, attract both consumers and therapists to the platform, and differentiate the brand from competitors offering similar services.
Action:
Red Banyan quickly developed a strategic PR approach focused on securing high-impact media coverage, shaping LARKR’s core messaging, and positioning its leadership as thought leaders in mental healthcare innovation. Our team worked closely with LARKR to develop a clear and compelling brand narrative that emphasized accessibility, affordability, and the importance of expanding mental healthcare options.
Red Banyan conducted targeted outreach to key media outlets in health, wellness, business, and technology, securing coverage that helped establish LARKR’s credibility ahead of its official launch. We leveraged Mental Health Awareness Month as a key media moment, ensuring LARKR executives were featured in discussions on the growing importance of teletherapy. Red Banyan also crafted and distributed press releases timed to major company milestones, including the app’s beta launch and its nationwide rollout.
Beyond media relations, Red Banyan provided comprehensive media training to LARKR’s leadership, preparing them for interviews and public-facing opportunities. We developed in-depth messaging materials, including media FAQs and talking points, to ensure consistency in all external communications. Additionally, we coordinated guest articles and podcast appearances for LARKR executives, positioning them as authorities on mental health accessibility and the future of digital therapy.
Impact:
Over the course of our three-year partnership, Red Banyan successfully elevated LARKR’s profile, securing a sustained stream of earned media placements in top-tier outlets such as the LA Times, CNN, HuffPost, TIME Magazine, and ABC News. The campaign positioned LARKR as a trusted and innovative solution in the telehealth space, reinforcing its credibility with both potential users and mental health professionals.
By securing ongoing thought leadership opportunities, Red Banyan helped establish LARKR’s executives as respected voices in the mental health industry. Their insights were regularly featured in industry-leading publications, further legitimizing the brand. Additionally, podcast appearances and targeted media engagements allowed LARKR to reach key audiences and build trust with potential users.
During our partnership, LARKR successfully launched its platform, built a strong media presence, and differentiated itself from competitors in the crowded telehealth landscape. Red Banyan’s strategic PR efforts played a pivotal role in solidifying LARKR’s reputation as a leader in on-demand mental healthcare.