Challenge
An individual became the target of coordinated online harassment and found themselves drawn into related litigation. The situation played out across online spaces and in a legal dispute at the same time, requiring an approach that protected their reputation without complicating their legal position.
Solution
Red Banyan® was engaged to support the individual and their legal counsel through a difficult and multi-front situation.
- Legal-PR Coordination: Red Banyan® worked alongside the client’s counsel to align communications strategy with their legal strategy.
- Online Commentary Strategy: Red Banyan® advised on how to handle online commentary in a way that protected the client without escalating the targeting.
Results
Facing harassment and a legal fight at the same time, the client had two problems that could easily have worked against each other, where the instinct to respond publicly could undermine the case, and staying silent could let the attacks stand. Red Banyan® gave them a single approach that reconciled both, so their online response and their legal strategy pulled in the same direction instead of tripping over one another. That coordination meant the client was not choosing between defending their reputation and protecting their case, and could face a genuinely frightening situation with counsel and communications moving as one.