Challenge
Galvanize current supporters and attract new ones to attend an event and contribute to the NFP with the goal of breaking attendance and fundraising records.
Action
Red Banyan employed strategic communications to gain awareness for the organization and its event, leveraging earned media, social media, and internal communication vehicles.
Impact
Financial contributions increase by double-digit percentages year over year, while dozens of feature pieces in broadcast and print dramatically elevated the profile of the institution and increased public awareness of its work.
