Challenge
A manufacturer faced active litigation involving employment-related and safety-related claims. While the matter was working through legal channels, there was a real possibility it could surface publicly, and the company wanted to be ready to communicate clearly and consistently if and when that happened.
Solution
Red Banyan® was engaged to build communications preparedness in coordination with the company’s legal posture.
- Message Preparation: Red Banyan® developed holding statements and key messages so the company was ready for potential public discourse without complicating the underlying matter.
- Scenario Readiness: Red Banyan® prepared the company for a range of possible developments, ensuring leadership could respond calmly and consistently to whatever emerged.
Results
The company entered a period of legal uncertainty with its public response already built rather than waiting to write one under deadline pressure if a reporter called or the matter drew attention. Holding statements and key messages were ready, vetted against the legal posture so that nothing said publicly could undercut the case, and leadership knew in advance how it would handle the scenarios most likely to play out. That preparation is what let the company keep its focus on the litigation itself instead of being caught flat-footed by the communications side of it, with the assurance that if the matter did become public, it would not be speaking for the first time in a moment of crisis.