Challenge
Expand the class in-class action lawsuit, identifying victims and providing them recourse to recoup stolen funds.
Action
Our team used our media relations and storytelling expertise to shine the spotlight on the long history of machinations and fraud perpetrated by the criminal, who was in hiding at the time. We secured a front-page exposé in a major newspaper that produced a tip leading to the criminal’s arrest and a 20-year prison sentence.
Impact
Red Banyan uses press outreach to attract additional victims, growing the class action lawsuit from a single person with claims of $30,000 to $35 million in stolen funds and dozens of plaintiffs from nearly 50 states.
