Challenge:
A sports technology company preparing for the announcement that their brand would be the front-of-shirt sponsor for a Premier League football team had just completed a merger with a sports biotech company. Ahead of this major announcement, the company needed to establish its social media presence as a new merged entity.
Action:
Our first objective was to establish the company’s social media channels on Facebook, Instagram, LinkedIn, X, and Threads, and optimize its company profiles. We created content pillars that accurately represent the company’s brand, product, and partners, and standard response messaging to drive engagement in comment sections and direct message inboxes.
Our team also established internal processes for content creation, cadence, and approvals every week. We also coordinated with the company’s major partners and sponsors to create engaging content.
Impact:
- Within the first six months, we increased follower count from 0 – 21,500 on Instagram.
- Facilitated viral moment on Twitter, achieving 101,000 impressions, 1,130 likes, and 237 retweets.
- Within the first year, we increased follower count to 29.6k on Instagram, 11k on Facebook, and 21.6k on X.
- We developed a relationship with a secondary audience: the fans of the Premier League team the company sponsored, which opened doors for new partnerships in the United States and abroad.
- Social media became a feedback loop and a lead generation tool for the company for job openings, partnerships, and reporter inquiries