Challenge
A homebuilder in the architecture, engineering, and construction space was targeted by a wave of review bombing and a viral social media video. The coordinated online activity threatened a reputation built over years of quality work and positive coverage, spreading faster than the company could respond on its own.
Solution
A long-standing client that had previously worked with Red Banyan® on positive placements and features, the company returned on the strength of that relationship when it came under attack.
- Online Commentary Management: Red Banyan® managed the response to the online activity, protecting the company’s credibility while avoiding escalation.
- Targeted Review Removal: Red Banyan® assisted in identifying and removing reviews that were part of the coordinated targeting rather than genuine customer feedback.
Results
The reviews that were part of the coordinated targeting, rather than genuine customer experiences, were identified and taken down, and the surge of hostile online commentary was contained before it could harden into the company’s public image. What had looked like a fast-moving pile-on lost its momentum. Because the company had built a genuine reputation over years of quality work, clearing away the manufactured attacks let that real track record show through again rather than being buried under a wave of bad-faith activity.