Challenge:
One of the largest affordable housing nonprofits in the country faced a sudden reputational threat when residents at one of its communities alleged subpar living conditions. The story gained media traction, drawing scrutiny from the local Housing Commission and raising concerns about the organization’s broader oversight and credibility.
Solution:
Red Banyan immediately deployed a crisis communications strategy that included coordinated media relations, internal and external messaging, direct resident communications, and support for leadership in preparing for Housing Commission presentations. We helped craft empathetic, fact-based messaging and conducted rapid-response rehearsals to ensure every interaction reinforced the organization’s professionalism and commitment to solutions.
Result:
Thanks to our swift and strategic engagement, media coverage remained extremely limited—confined to a single hyperlocal outlet. The story never gained traction in regional or national press, and the organization was able to address the issue head-on without widespread reputational fallout.