Challenge
Red Banyan was challenged to counteract negative search results for a CEO, as lawsuits and negative stories were showing up at the top of the search and damaging his reputation and harming his business.
Action
Red Banyan drew on its digital communications expertise to devise a multi-faceted strategy that dramatically improved the CEO’s online presence and reduced the impact of negative search engine results. Placement of positive media stories also contributed to the business’s rebound.
Impact
With Red Banyan’s help, negative search results retreated, and positive articles and posts rose to the top of Google search. Red Banyan’s proactive response helped the executive regain his personal reputation and prevent further disruptions to his business.
