Challenge
In the wake of critical press coverage and negative, unfair characterizations of its policies and leadership, the Embassy of a European government turned to Red Banyan to set the record straight in Washington.
Action
Red Banyan leveraged its deep contacts and communications expertise to deliver accurate information to the Administration and Congress that corrected misinformation and bolstered support for the country among policymakers.
Impact
Perception of the nation’s policy and leadership shifted, leading to a more positive reputation and the ability to focus on key initiatives, rather than defend against mischaracterizations.
