Challenge
Red Banyan was hired to assist a company whose revenues were being decimated by slander from an ex-employee who set up a rival business and solicited its customers.
Action
As legal action commenced, the crisis communications team at Red Banyan developed and implemented a PR strategy designed to mitigate the slander, safeguard against further attacks, expose the actions and motivations of the former employee, rebuild trust with customers, and lift morale among the company’s employees and partners.
Impact
Red Banyan’s strategic PR approach helped preserve the company’s reputation, resulting in the retention of most existing customers. Our proactive communication efforts painted a clear and truthful narrative, counteracting falsehoods spread by the ex-employee. This, in turn, helped reinforce the morale of the company’s employees and partners, fostering a renewed sense of unity and purpose.
