Challenge
Gain media coverage for an organization looking to promote itself as a technology innovator.
Action
Through targeted messaging, strategic pitching, and our comprehensive media contacts, Red Banyan was able to secure invaluable national, regional, and local exposure for our client. With coverage in television, print, and online news segments, including National Public Radio and PBS Nightly Business Report, this fast-growing tech company celebrated the ribbon-cutting at its new headquarters with significant press activity.
Impact
The company used the positive press to attract and retain talent and position itself as a technological innovator and economic leader responsible for creating hundreds of high-quality jobs.
