Challenge
A community-focused staffing and training organization faced negative commentary on social media rooted in disinformation about how its business model and systems worked. The false narrative risked eroding trust with the stakeholders the organization depended on.
Solution
Red Banyan® was engaged to correct the record and protect the organization’s relationships with its community.
- Narrative Correction: Red Banyan® addressed the disinformation directly, clarifying how the organization’s model and systems actually worked.
- Content Removal: Red Banyan® worked to have the false posts taken down.
- Stakeholder Relationships: Red Banyan® helped protect and reinforce the organization’s standing with its key stakeholder groups throughout.
Results
The false posts came down, and the commentator behind them issued a formal apology, an outcome that went well beyond simply quieting the noise. Rather than the organization being left to argue its case indefinitely against an anonymous-feeling attack, the source of the disinformation publicly walked it back, which reset the record for anyone who had seen the original claims. With the false narrative retracted at its source, the organization’s relationships with its stakeholders held intact, and the accurate story of how its model and systems work was the one left standing.