Challenge
As one of America’s most iconic luxury resorts in Palm Beach, Florida, sought an elite crisis communications partner to safeguard its 125-year legacy, support its internal team during crises, and maintain trust among high-profile guests, members, and stakeholders. The resort needed an agency with rapid-response capabilities, legal fluency, media savvy, and local proximity to support a wide range of potential crisis scenarios—from cybersecurity threats to environmental compliance issues.
Action
Red Banyan was selected following a competitive RFP process to serve as the resort’s on-call crisis communications agency. The team delivered a detailed, proactive strategy covering immediate response planning, media relations, stakeholder messaging, social media management, and executive media training. Red Banyan has developed detailed communications protocols for incidents such as data breaches and reputational threats and performed a full-scale crisis simulation to test them. The firm’s South Florida location enabled rapid on-site deployment and nuanced handling of local media and government relations.
Impact
The partnership provided the resort’s management team with a robust crisis communications infrastructure, executive preparedness, and confidence that its reputation would be protected under any circumstance. Red Banyan’s legal-aligned messaging, strategic containment tactics, and industry-leading media expertise positioned the resort for long-term brand resilience. Its leadership also gained a trusted partner capable of immediate mobilization, enhancing their ability to act decisively and discreetly during sensitive moments.