Challenge
Maryland Bankers Association (MBA) hired Red Banyan to provide strategic communications support to a small, but talented team of professionals. With this client, Red Banyan was charged with showcasing how MBA delivered value to their members across the following areas:
- Advocacy
- Communications and PR
- Professional development
- Education
- Training
- Financial education
Action
The Red Banyan team worked with MBA on an ongoing basis, consistently generating a flow of creative ideas to elevate MBA’s profile. We monitored the news and identified opportunities to insert MBA leadership and its members into relevant discussions. Our team also drafted talking points as well as informational and thought leadership pieces on various topics related to the banking industry, and media trained executives, both from MBA and its members, before interviews.
Impact
Due to our efforts, MBA garnered positive attention from both the press and its members. News pieces featuring MBA and its members received strong engagement on social media and helped position the organization as the leading force advocating for Maryland’s banking industry. Additionally, MBA was able to foster stronger connections with executives of its member banks, who became more actively involved in MBA’s initiatives.
