Challenge:
Red Banyan was hired by a real estate law firm to help with their strategic planning, public relations, ghostwriting, and media training efforts with the goal of increasing the profile of the firm.
Action:
Red Banyan developed strategy, core messaging, and talking points on issues, allowing the firm to communicate consistently and strategically about sensitive subjects.
Additionally, Red Banyan successfully wrote and placed Op-eds in local and regional media outlets.
Partners of the firm, after receiving media training from Red Banyan, continually go into interviews extremely well-prepared and ready to answer any question.
Impact:
Through published opinion pieces and executive interviews, Red Banyan built incremental brand awareness and credibility for this firm and its clients.
