After unfortunate details related to an online personality’s private life are made public, this well-known influencer enlisted Red Banyan’s crisis PR experts to stop an online mob from causing long-term damage.
Red Banyan’s team moved swiftly, correcting misinformation, halting the momentum of public attacks, and stopping sponsors from terminating partnership deals. The team then formulated and executed a strategy that gradually returned the situation to normal, putting the controversy firmly in the past.
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After a tumultuous period that could have been devastating to the individual’s reputation, brand, and livelihood, the client returned to a relative state of calm and business as usual.