Protector entered the private security market as a brand-new company with no existing presence, competing against long-established players. With a short timeframe to prepare for launch, the company was missing foundational elements such as brand messaging, identity, and positioning. To make an immediate impact, Protector didn’t just need visibility but a compelling narrative that would resonate with the public and industry alike.
Before introducing Protector to the media, Red Banyan built the brand narrative and communications strategy from the ground up. We crafted clear, compelling messaging, ensuring transparency and consistency. We also devised a strategic communications plan to launch the Protector app, which leveraged both viral content and earned media. Through targeted outreach, exclusive media placements, and high-impact storytelling, Red Banyan secured major coverage in The New York Post, Fortune, Fast Company, Morning Brew, CBS LA, KTLA, ABC7, KCAL—the list goes on.
Red Banyan’s strategic approach helped quickly position Protector as a serious player in the personal safety space. The media blitz ensured that anyone and everyone heard about Protector’s launch. Just a week after going live, the app had already been downloaded 97,000 times, with a third of downloads happening on day one. The coverage also sparked a surge of inbound interest for potential partnerships and collaborations, further accelerating Protector’s momentum. By successfully shaping the narrative and executing a powerful PR push, Red Banyan transformed Protector from an unknown newcomer to a widely recognized name in personal safety.