Galvanize current supporters and attract new ones to attend an event and contribute to the NFP with the goal of breaking attendance and fundraising records.
Red Banyan employed strategic communications to gain awareness for the organization and its event, leveraging earned media, social media, and internal communication vehicles.
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Financial contributions increase by double-digit percentages year over year while dozens of feature pieces in broadcast and print dramatically elevated the profile of the institution and increase public awareness of its work.