A nonprofit watchdog organization dedicated to monitoring hate perpetrators and activities in the United States connected with Red Banyan to elevate its profile and build credibility on a national level. Prior to engaging our team, this organization struggled to obtain press coverage outside niche outlets and lacked effective SEO, with their website buried deep in Google’s search results.
Our team devised a comprehensive communications strategy to amplify its presence online and in mainstream media at both the national and local levels. We consistently commented on local stories of hate incidents across the country, strategically positioning the organization as a national authority on the subject.
As intended, these local media hits helped secure coverage in larger and more influential national media outlets. Through targeted media outreach, thought leadership positioning, and insightful storytelling, we successfully propelled our client to the forefront of national discourse on hate-related issues.
This success allowed them to set meetings with both local- and national-level elected officials. It also garnered attention from potential donors, furthering its mission of combating hate and intolerance.
By the end of our engagement, the organization had become the go-to source for perspectives on hate incidents, with regular features in mainstream and top tier press outlets. This heightened visibility not only bolstered their credibility and influence but also increased its social media following and SEO profile, amplifying its reach and engagement across the digital landscape.