In the wake of COVID-19, a national gym chain was faced with the prospect of losing its members and damaging its brand when it filed for bankruptcy and initiated a reorganization.
Immediately after being engaged, Red Banyan’s crisis experts sprang into action, assembling a suite of timely messaging and communications materials tailored for diverse stakeholders, from employees to customers.
Recognizing the essential role of transparent communication during such a turbulent period, these materials explained the bankruptcy process and its implications, providing clarity and reassurance.
Simultaneously, Red Banyan spearheaded media relations for the company, strategically managing interactions with the press to limit negative coverage and drive a narrative focused on the company’s resilience and commitment to its members and employees.
Red Banyan successfully guided the company through its external and internal communications efforts calming distressed employees, retaining customers, minimizing media exposure, and preserving brand equity and the company’s valuation.