Maryland Bankers Association (MBA) hired Red Banyan to provide strategic communications support to a small, but talented team of professionals. With this client, Red Banyan was charged with showcasing how MBA delivered value to their members across the following areas:
The Red Banyan team worked with MBA on an ongoing basis consistently generating a flow of creative ideas to elevate MBAs profile. We monitored the news and identified opportunitieis to insert MBA leadership and its members into relevant discussions. Our team also drafted talking points as well as informational and thought leadership pieces on various topics related to the banking industry, and media trained executives both from MBA and its members — prior to interviews.
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Due to our efforts, MBA garnered positive attention from both press and its members. News pieces featuring MBA and its members received strong engagement on social media and helped position the organization as the leading force advocating for Maryland’s banking industry. Additionally, MBA was able to foster stronger connections with executives of its member banks, who became more actively involved in MBA’s initiatives.