CASE STUDY

Building Awareness For A Real Estate Law Firm

Challenge

Red Banyan was hired by a real estate law firm to help with their strategic planning, public relations, ghostwriting, and media training efforts with the goal of increasing the profile of the firm.

Action

Red Banyan developed strategy, core messaging, and talking points on issues allowing the firm to communicate consistently and strategically about sensitive subjects. 

Additionally, Red Banyan successfully wrote and placed Op-eds in local and regional media outlets.

Partners of the firm, after receiving media training from Red Banyan, continually go into interviews extremely well-prepared and ready to answer any question.

This is a firm that does what they say and then some. They produced outstanding results, often working within tight time constraints.

Founding Partner and Chief Marketing Officer of a Real Estate Law Firm

Impact

Through published opinion pieces and executive interviews, Red Banyan built incremental brand awareness and credibility for this firm and their clients.