Warby-Parker, an American eyewear company, recently made headlines and got tons of earned media coverage by simply being smart and creative on social media. Montana republican candidate for the House of Representatives Greg Gianforte allegedly body slammed Guardian reporter Ben Jacobs at an event last...
Read moreCoffee chain Starbucks has been at the center of attention over the past week. All because of a weird colorful and calorie-dense new drink called the Unicorn Frappuccino. Available only from April 19 to April 23, the Unicorn Frappuccino became an instant sensation, generating a...
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In just over two months since the beginning of 2017, ride-sharing platform Uber has somehow managed to involve itself in years’ worth of public relations scandals. First, there were allegations of sexual harassment from former Uber engineer Susan Fowler. Then, a surge pricing controversy and #deleteUber campaign cost...
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In the age of social media, when everything is blogged, tweeted, posted and shared online, has traditional public relations become obsolete? Can’t modern businesses forgo traditional media altogether and start using social media exclusively to help build their brands and communicate with their stakeholders? The short answer to this question...
Read moreAmerican luxury car brand Cadillac made a huge splash in the sea of PR crises over the weekend, after a casting call for one of its commercials tried to recruit members of the white nationalist alt-right movement. The Cast Station, a film and TV casting...
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As the Public Relations industry continues to grow and evolve, the roles and skillsets of PR practitioners evolve with it. So what does it take to be successful in a PR career these days? To find out, we’ve asked all of the Red Banyan Group team members to list...
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In today’s interconnected world information travels faster than ever before. Businesses and organizations hit with lawsuits often find themselves at the center of news headlines in a matter of hours. Such publicity can have a significant negative impact on an organization’s reputation and financial stability....
Read moreThe short answer to this question is yes. The success of many modern businesses depends on how well they are able to communicate with the media and the public. Whether you are launching a new product, commenting on a newsworthy development or dealing with an exploding PR crisis,...
Read moreA holiday weekend quickly turned into a full-blown PR crisis for the Cincinnati Zoo & Botanical Garden, after a 4-year-old boy fell into the Gorilla World exhibit May 28. The zoo employees had to act quickly and made a decision to kill a rare silverback...
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Whether you are a PR pro, an aspiring author or blogger, sharpening your writing skills constantly is essential to your professional success. Becoming a brilliant writer isn’t easy, but there are some practical strategies that might help you improve. Here’s our list of 10 useful...
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