THE ESSENTIALS OF MEDIA TRAINING
The celebrated Pop artist Andy Warhol once predicted: “In the future, everyone will be famous for fifteen minutes.” Today his prophecy isn’t nearly so far-fetched, thanks to the all-encompassing presence of the media, and how it touches nearly every aspect of our daily lives.
Right now, anyone with a smartphone can capture high-resolution footage of themselves or others and instantly upload it onto social media platforms for all the world to see. At the same time, the Covid-19 pandemic hastened the widespread use of video conferencing, forever changing the way we all engage with family, friends, and business associates.
Add to that a 24-hour news cycle, a vast array of choices in cable and streaming services, and our media saturation is complete. But in terms of how we interact with media, we still have a lot to learn. While technology has advanced exponentially, mastering the fundamentals of knowing what to say or do when facing the camera remains a challenge. We need to be media trained.
Media Training & Preparation
Because it is so important, media training is one of Red Banyan’s client services. Whether personally or professionally, our face time is growing by leaps and bounds, and we need to project our best image possible and tell our stories how we want them to be heard.
On-camera storytelling is not intuitive. But with Red Banyan’s systematic training, anyone who completes the process will increase his or her confidence and competence when dealing with the media. Red Banyan’s media relations experts have developed a comprehensive course that provides instruction on how to frame core messages and tell stories in compelling ways.
Communications training ensures you have the confidence and media training to present your story in a compelling manner. Learning how to stay focused, establish authority, and control the narrative is the purpose of media training.
A media training expert can teach you how to speak to the press and work with reporters, so you facilitate a good relationship with the media.
Red Banyan’s highly-specialized coaching will prove its worth during a crisis situation when your visual presence and public speaking skills will be put to the test. Red Banyan’s best practices will put you in a better position to prevail when the stakes are highest.Contact Us
Who We Help
Every individual and organization, no matter the size, can benefit from media training. Preparation is the key to success. Whether you regularly hold press conferences and talk to TV reporters or seldom encounter the press.
When that inevitable media situation flares up, it’s important to know what to do.
Media training helps develop skills which will make you a better communicator. So, whether you’re talking to investors or employees, strategic partners, vendors, or customers, you’ll be able to engage with them effectively.
How We Can Help
Red Banyan teaches people how to think like reporters and interviewers. Our training involves anticipating the questions you’re most likely to face, and how to respond to difficult or challenging inquiries. Our interview and speaking prep covers the nuances of language that can help you get your point across, whether you’re telling your story in a print publication, on television, or online.
Using a media training agency that helps you prepare for an on-camera interview can mean the difference between success and failure.
Media Training in a Crisis
Red Banyan PR professionals will also coach you in crisis response training. When you’re under the kind of media scrutiny that escalates during a crisis, half the battle is knowing what to avoid. We will provide you with tips to help you pivot away from sensationalist “gotcha” tactics and steer the conversation to more comfortable topics.
Training Company Spokespeople
In our training sessions, we will discuss the role and responsibilities of a designated spokesperson, and why it is necessary for your company to have one. A designated spokesperson should be someone who can think on his or her feet, and is unafraid to face the camera. Red Banyan will help you choose your spokesperson and train them so they are competent and confident
Red Banyan will also coach you in crisis response training. When you’re under the kind of media scrutiny that escalates during a crisis, half the battle is knowing what to avoid. We will provide you with tips to help you pivot away from sensationalist “gotcha” tactics and steer the conversation to more comfortable topics.
We will discuss the role and responsibilities of a designated spokesperson, and why it is a necessity for your company to have one. A designated spokesperson should be it someone who can think on his or her feet, and is unafraid to face the camera. Red Banyan will train your spokesperson so they are competent and confident.