Reputation Management
CASES ARE FIRST TRIED IN THE COURT OF PUBLIC OPINION
A CLIENT’S REPUTATION CAN BE HARMED IN AN INSTANT
It takes time for a client to develop a highly-regarded reputation. Yet just a single lawsuit or legal dispute can quickly destroy years of hard-earned goodwill. To make matters even worse, it’s likely that any such controversy will continue to live online and in the social media ecosphere long after the matter resolves, hindering all attempts to rebound.
Red Banyan helps law firms, attorneys, and their clients manage and recover from the reputational fallout that may inevitably accompany any high-profile legal case. Whether you need assistance countering unflattering digital content or seek to combat social media misinformation, our Legal PR experts can help you and your firm develop and execute a strategy to protect your client’s good name from the consequences of negative legal publicity.
OUR LEGAL PR EXPERTISE
PROTECTING YOUR CLIENT’S REPUTATION
Most consumers now rely on Google and other search engines when they want to catch up on the latest news or research a particular company, organization, or individual. That means a positive online presence is crucial to maintaining your client’s favorable reputation, as well as their ability to succeed in the future.
Posting positive content capable of dominating the search rankings offers the most efficient and effective path for countering negative or misleading material. Our Reputation Management Team will constantly monitor the online buzz, receiving alerts whenever your client’s case is mentioned. Leveraging their extensive knowledge of SEO and content marketing, they’ll then proceed to craft fresh content that portrays your client and their case in a positive light, ensuring it’s optimized to push negative mentions further and further down the search rankings.
SHAPING THE SOCIAL MEDIA NARRATIVE
Unfavorable comments and misleading conversations on social media can also harm your client’s reputation and undermine their case. In the absence of a robust effort to counter negativity and misinformation, most users will quickly accept such statements as fact.
Unlike most law firms and attorneys, our online reputation management experts have the resources and experience necessary to monitor all social media platforms, including Twitter, Facebook, LinkedIn, and YouTube. Whenever necessary, they’ll work to subtly and skillfully steer any narrative that appears headed in the wrong direction, engaging with users when appropriate and in a way that’s consistent with your core case messaging and your client’s values.
RED BANYAN FOUNDER PROVIDES INSIGHT INTO RECENT LEGAL CASES & HOW A PR STRATEGY COULD HAVE CHANGED THE OUTCOMES
Featured Resources
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