Integrated PR & Strategic Communications for law firms is a specialized kind of public relations that helps attorneys navigate crises and shows them how to use PR to help shape the narrative in ways that will benefit their clients.
Winning a case in court is extremely important but it is equally as important to win in the court of public opinion. Legal consequences are not the only outcome of litigation. A client could win their case in court but have their personal reputation destroyed in the process.
Integrated PR addresses more than the legal aspects of a case. Win or lose, how a client is perceived by the public can make a huge difference when it comes to victory. A successful court battle for a business is no real victory if the business shuts down due to fallout from the court case.
Reaching out for professional guidance from a strategic communications firm like Red Banyan can be essential to preserving a client’s reputation and livelihood post-lawsuit.
The power of social media, cancel culture and online mobs can destroy a business’s or individual’s reputation with a few clicks of a mouse. Knowing how to respond and recover from online attacks can mean the difference between surviving or failing.