Crisis Planning & Communications

Whether you are assigning roles to in-house team members or are utilizing a third-party crisis management PR firm, your business’ crisis communications plan needs to include a dedicated crisis team and crisis manager. From executive leadership down, every member of your staff should know who is in charge of each task that will need to be executed.

Working with an outside crisis PR firm that has legal client expertise is especially helpful because crisis management experts equip organizations with the vital tools needed to react promptly and strategically in the event of a crisis. Smart, proactive individuals and organizations are those who maximize the effectiveness of their crisis response plans by having one in place before it occurs.

Too often, crisis PR experts are called in after the organization’s reputation is already threatened. Many times the damage has been done. Thus, it is important to be prepared and take advantage of professional reputation repair counsel in advance.

When retained in advance, crisis advocacy experts can help analyze an organization’s potential for vulnerability through a special crisis prevention audit. This helps identify and address any internal communications issues and develops an adequate and effective plan with the proper procedures in place.

It is critical to note that this plan should be distinctive and performed on a case-by-case basis determined by the audit. The experts will develop special messaging to use in the case of an emergency. These individuals are also able to train company CEOs and appointed spokespersons, so they are prepared to handle communication with the public and the press to mitigate the amount of speculation and misinterpretation surrounding the crisis.

These are a few key examples of the critically important services provided by PR and crisis agencies. In sum, crisis communications counsel supports organizations and individuals to plan and prepare for a variation of crisis scenarios.

Crisis PR experts assist in reducing overall damage whether reputational or financial. And in the best cases, crisis communication practitioners work strategically and skillfully to make those reputations even stronger than they were before.