Attorneys and law firms are increasingly thrust into the role of chief crisis communicator on behalf of their clients.
Developing and implementing a factually accurate, comprehensive, and integrated messaging strategy is essential to protecting a client from a legal, financial, and reputational standpoint. However, most attorneys lack the training and experience to vet, draft, and tailor communications that effectively address the immediate aftermath of a crisis and facilitate its resolution.
Red Banyan is renowned for having the experience and expertise to quickly develop and execute a crisis plan, no matter the situation. As leading crisis management and communications experts, we’re ready to help your attorneys and their clients develop and execute strategic plans capable of refocusing the conversation on what’s truly important.
Having a crisis partner you can call on to assist with developing a client’s communications plan before it is needed often means the difference between success and failure. Our Crisis Communications team can prepare your client to expect the unexpected. In fact, we frequently counsel boards of directors and executives in implementing crisis communication plans long before an actual crisis arises. From developing a core message that reinforces your client’s values to putting out fires on social media before they blaze out of control, we’ll ensure the people and businesses your firm represents can weather any storm with their reputation and legal standing intact.
Whether you are assigning roles to in-house team members or are utilizing a third-party crisis management PR firm, your business’ crisis communications plan needs to include a dedicated crisis team and crisis manager. From executive leadership down, every member of your staff should know who is in charge of each task that will need to be executed.
Working with an outside crisis PR firm that has legal client expertise is especially helpful because crisis management experts equip organizations with the vital tools needed to react promptly and strategically in the event of a crisis. Smart, proactive individuals and organizations are those who maximize the effectiveness of their crisis response plans by having one in place before it occurs.
Too often, crisis PR experts are called in after the organization’s reputation is already threatened. Many times the damage has been done. Thus, it is important to be prepared and take advantage of professional reputation repair counsel in advance.
When retained in advance, crisis advocacy experts can help analyze an organization’s potential for vulnerability through a special crisis prevention audit. This helps identify and address any internal communications issues and develops an adequate and effective plan with the proper procedures in place.
It is critical to note that this plan should be distinctive and performed on a case-by-case basis determined by the audit. The experts will develop special messaging to use in the case of an emergency. These individuals are also able to train company CEOs and appointed spokespersons, so they are prepared to handle communication with the public and the press to mitigate the amount of speculation and misinterpretation surrounding the crisis.
These are a few key examples of the critically important services provided by PR and crisis agencies. In sum, crisis communications counsel supports organizations and individuals to plan and prepare for a variation of crisis scenarios.
Crisis PR experts assist in reducing overall damage whether reputational or financial. And in the best cases, crisis communication practitioners work strategically and skillfully to make those reputations even stronger than they were before.
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