With today’s growing popularity of social media and an “always on” news cycle, law firms cannot ignore the need for crisis planning and communications. Bad news travels fast, but with the ubiquity of social media, the wrong information can be transmitted at lightning speed across the globe in seconds. Law firms that want to stay ahead of the curve should have a crisis response plan and a social media policy in place so they are prepared.
For law firms small and large, social media can be a powerful tool if used correctly. Through social media, law firms have the ability to curate and control the narrative about a wide range of topics. But while the advantages of social media are significant, there are also some serious risks.
Bad news or poorly-conceived posts may go viral and wreak all kinds of unanticipated havoc. Mismanaging your law firm’s social media presence can be devastating to your organization. Social media crises require fast action but what to do is not always clear. Taking the right kind of action may require the guidance of a professional crisis PR and communications agency like Red Banyan with years of experience tamping down online emergencies.