Media Relations

ENABLING LAW FIRMS TO EFFECTIVELY INTERACT WITH THE MEDIA​

BUILDING MEDIA RELATIONS

As you and your client embark on a high-profile legal case, it’s crucial to recognize that what goes on in the court of public opinion is often equally as important as what occurs inside the courtroom. Unless you can gain control of the narrative, someone else will – possibly an adversary. Once a negative story becomes cemented in the public mind, the repercussions can continue to weigh on your client’s reputation long after their case has been settled.

At Red Banyan, our team partners with lawyers and law firms to develop a media relations strategy to present their clients and their cases in the best possible light. As a leading legal public relations and communications agency, we’re ready to help you develop and executive a robust media relations strategy capable of focusing the conversation exactly where you and your client need it to be.

Agile Media Relations for a Fast-Moving World

As an attorney, you’re well prepared to handle all of the legal aspects of your client’s case. But as with many legal professionals, you may lack both the time and the expertise to interact with the media in a way that’s advantageous to your client.

That’s why Red Banyan offers a full suite of media relations services specifically designed to help lawyers and their clients counter negative coverage and get ahead of any emerging issues before they become fodder for the all-consuming news cycle:

  • Core Case Messaging and Case Synopsis Messaging
  • Media and Press Representation
  • Client/Case Preparation Partner
  • Media Training for Law Firms, Attorneys, and Their Clients
  • And So Much More . . .

Our Legal PR team has years of experience collaborating with both in-house and outside counsel, with an understanding of the intricacies of working with sensitive and confidential information. Day in and day out, they deliver proven communications strategies that enable firms to control the narrative surrounding their cases and position their clients for success.

OUR LEGAL PR EXPERTISE

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CRISIS PLANNING & COMMUNICATIONS
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INTEGRATED PR & COMMUNICATIONS
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MEDIA
RELATIONS
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REPUTATION
MANAGEMENT
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LITIGATION
SUPPORT

Why Attorneys May Need Media Training

Every individual, and every organization, regardless of size, needs this type of training. Some companies may think it’s not necessary for them because they don’t regularly hold press conferences or talk to TV reporters. But often, the people who prepare the least are the ones who need it most.

That’s because they haven’t acquired or refined these specialized skills. And when that inevitable media situation flares up, they won’t know what to do. Whereas public-facing organizations who deal with the media on a regular basis have often developed this discipline on their own. That’s the irony. But everyone can always get better.

For companies and organizations, media training has broad implications beyond just press interviews alone. It helps you develop those same skills which will make you a better communicator, period. So, whether you’re talking to investors or employees, strategic partners or vendors, happy customers or disgruntled ones, you’ll be able to engage with them more assuredly and effectively. That is the value of media training.

How Our Media Training Is Unique

We teach people how to think like reporters and interviewers. It involves anticipating the questions you’re most likely to face—and perhaps most importantly, how to respond to difficult or challenging inquiries. Through our emphasis on interview and speaking prep, we cover the nuances of language that can help you get your point across, whether you’re telling your story in a print publication, on television, or online.

Our media preparation course ensures you are thoroughly coached in crisis response training. When you’re under the kind of media scrutiny that escalates during a crisis, half the battle is knowing what to avoid. That is why we’ll provide you with tips to help you pivot away from potential danger zones and sensationalist “gotcha” tactics into more comfortable topics you would rather discuss.

We’ll also go over the role and responsibilities of a designated spokesperson, and why it’s an absolute necessity for your company to have one. Whoever you choose, it needs to be someone who can think on his or her feet, and be unafraid to face the camera. Since quotes are going to be attributed to this person, it has to be someone who’s willing to put themselves on the line for you and your colleagues. We’ll work with you to develop that exemplary spokesperson you deserve.

RED BANYAN FOUNDER PROVIDES INSIGHT INTO RECENT LEGAL CASES & HOW A PR STRATEGY COULD HAVE CHANGED THE OUTCOMES

Featured Resources

Red Banyan's Mark Sachs Discusses Litigation PR and Strategic Communications

Attorneys must constantly decide whether to engage the media or avoid the media when it comes to client publicity. Red Banyan Director of Client Engagement Mark Sachs…

Why Integrated PR and Strategic Communications Matter to Law Firms

Integrated PR & Strategic Communications for law firms is a specialized kind of public relations that helps attorneys navigate crises and shows them how to use…

Why Law Firms Need
Crisis Communications Expertise

With today’s growing popularity of social media and an “always on” news cycle, law firms cannot ignore the need for crisis planning and communications…

Need Media Relations Help?

Connect with us to discuss how our legal pr team may help

Call:  954-379-2115