When it comes to crisis communications, social media has forever altered the landscape. Online attacks can morph into career-changing catastrophes that can spin out of control with lightning speed. The wildly-popular short-form, video-sharing app TikTok has further increased the potential for online mayhem. With approximately 100...
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Tailoring content to provide value is what content marketing is all about. PR companies like Red Banyan that specialize in media relations create interesting, useful original content that attracts customers, stirs press interest or simply turns heads. The result engages a brand’s target audience and...
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Any company or individual can find themselves in the midst of a full-blown public crisis, but panicking doesn’t help. Red Banyan’s social media and crisis communications experts handle PR emergencies regularly and know through experience that the outcome does not have to be grim. In addition to...
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Social media users who post without thinking create the kind of online disasters Red Banyan CEO Evan Nierman handles every day. Forbes recently featured Evan’s common sense approach to social media in an article that explores the “cancel culture” phenomenon and the kind of online disasters...
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Red Banyan Founder and CEO Evan Nierman was recently featured on Forbes.com with an article detailing the steps that organizations and individuals can take to be prepared to act rapidly and strategically if faced with crises related to cancel culture. In the article, Nierman shares his...
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Social media has become a critical communications hub for businesses, providing an easy way to distribute information and content to customers worldwide. It also provides excellent opportunities for networking, business development and brand promotion. To leverage social media successfully, you need a tailored strategy that...
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Red Banyan CEO Evan Nierman was recently featured on Forbes.com with an article explaining how communicators can leverage social media effectively when dealing with a crisis. Evan boils it down to five essentials: 1. Assign roles. 2. Make a hashtag for your crisis. 3....
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The use of social media has increased tremendously over the last few years and shows zero signs of slowing down. In the past, social media used to be a place where you could give a quick “Happy Birthday” to an old friend, or post a...
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Influencer marketing is a term that many individuals and brands are already familiar with. It has become increasingly popular over the last few years. With the recent technological advances and the evolution of more image-based platforms, influencer marketing has become a top avenue for brands when...
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Manhattan lawyer, Aaron Schlossberg, has made national news recently after being recorded arguing with a sandwich shop manager and making anti-Latino comments because some of the employees were speaking Spanish. “Your staff is speaking Spanish to customers when they should be speaking English,” the attorney...
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