Reviews are a driving force that inspires online shoppers to click “add to cart.” That’s why startups and small businesses cannot afford to overlook the power and value of positive customer reviews. A December 2021 report by reviewtrackers compiles online review statistics and trends and highlights the value...
Read more
Social media has changed the way companies market their brands, as reliance on social media influencers continues to grow. The dynamic has opened the doors to PR professionals who step in as middlemen to promote their brand’s values and visions. The relationship works if the...
Read more
Red Banyan has hired Adrienne Goebel as Senior Account Executive, expanding its Florida presence into north Florida. Goebel’s background includes experience in public relations and social media strategy with a diverse set of companies in the retail, restaurant, and hospitality industries. She has a bachelor’s...
Read more
By Mark Sachs, Director of Client Engagement The discussion I’m about to open is centered on the thesis that apologies are essential to the successful learning that occurs through failure. Unfortunately, our deep-seated biases and cultural stigmas against apologies are preventing this process from taking...
Read more
By Robbin Lubbehusen Companies that hired remote workers during the COVID-19 pandemic have discovered that remote workers provide added value, greater perspective and more flexibility. They also require more work. The pros, however, far outweigh the cons. Companies that once resisted remote hiring are now...
Read more
The NBA is once again back in the spotlight, this time over critical player comments about Nike: Red Banyan Founder and CEO Evan Nierman recently discussed the brewing controversy with national correspondent Leland Vittert in a lively interview on NewsNation’s “On Balance” program. The latest...
Read more
What do you do when your boutique business begins to boom but you haven’t yet ramped up your staffing to handle the new business? Your phone is ringing off the hook and your staff is under more pressure than ever to perform. Red Banyan Founder...
Read more
Our outstanding culture, leadership and growth combine to make Red Banyan among the top 50 second-stage companies in Florida selected as an 11th Annual GrowFL Florida Companies to Watch honoree. The statewide competition identifies standout organizations expected to see significant growth in the coming years....
Read more
Red Banyan Founder and CEO Evan Nierman discusses the importance of accountability in the midst of a crisis, featured in a recent edition of USA Today. In the article, Nierman talks about Elizabeth Holmes’ strategy as she faces prosecution for fraud after the rise and...
Read more
Pitching has always been the cornerstone of securing earned media coverage. Oftentimes an effective, well-crafted pitch is all that separates the news of the day from a story that no one has heard. Red Banyan’s team of PR and media relations experts understand that reporters...
Read more