Red Banyan CEO Evan Nierman was recently featured on with an article explaining how communicators can leverage social media effectively when dealing with a crisis.


Evan boils it down to five essentials:

1. Assign roles.
2. Make a hashtag for your crisis.
3. Engage your audience.
4. Keep the conversation fresh.
5. Monitor, monitor, monitor.

In the article, he provides explanations for each element and guidance on how to implement them.

Times of crisis are also moments of opportunity,” Evan said. “By employing the steps outlined here, you and your organization will be better prepared to weather the storm of any crisis.

Click here to read the article and gain more insight that you can use in your own organization.