As Red Banyan turns the page on another productive year, it’s a fitting time to take a look back and revisit some of the biggest PR triumphs and disasters of 2016, as well as the lessons we can all learn from them. Panama Papers scandal...
Read moreThe Dallas Cowboys running back Ezekiel Elliot got himself in a bit trouble when he celebrated a touchdown against the Tampa Bay Buccaneers on Sunday by jumping into a life-size version of the Salvation Army’s iconic red kettle located behind the end zone. “I mean...
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Whether you are an aspiring PR pro or the CEO of a growing startup, the ability to present your story in front of journalists and other influencers in an effective and engaging way is essential to your professional success. To help you improve your media communications, we...
Read moreOlympic champion Michael Phelps is no stranger to media attention. Throughout the Rio Olympics (and most of his professional career), one of history’s most famous athletes has been under a constant media spotlight, giving countless interviews to reporters from all over the world. However, Phelps’ latest...
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As the Public Relations industry continues to grow and evolve, the roles and skillsets of PR practitioners evolve with it. So what does it take to be successful in a PR career these days? To find out, we’ve asked all of the Red Banyan Group team members to list...
Read moreWhether you are a business executive, small startup or large corporation, the success of your business largely depends on your reputation and the public’s perception of your brand. In today’s hyper-connected information environment, companies need to be more aware than ever before of everything they communicate to...
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In today’s interconnected world information travels faster than ever before. Businesses and organizations hit with lawsuits often find themselves at the center of news headlines in a matter of hours. Such publicity can have a significant negative impact on an organization’s reputation and financial stability....
Read moreThe short answer to this question is yes. The success of many modern businesses depends on how well they are able to communicate with the media and the public. Whether you are launching a new product, commenting on a newsworthy development or dealing with an exploding PR crisis,...
Read moreRed Banyan Group Founder and Principal Evan Nierman was recently featured in a fascinating article by The PR Insider, a respected publication that shares advice, insights and interviews with thought leaders in the PR industry. Titled “Managing a PR Crisis” the piece highlights some of the...
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It’s not easy for a company to find its own voice in today’s highly competitive media-saturated environment. With so many similar brands competing for consumer attention, how is one to differentiate itself from the herd? The answer to this question is Public Relations. Traditionally, business owners...
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