Tailoring content to provide value is what content marketing is all about. PR companies like Red Banyan that specialize in media relations create interesting, useful original content that attracts customers, stirs press interest or simply turns heads. The result engages a brand’s target audience and...
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Crises are unpredictable and can happen at any time. How you respond in an emergency can make or break your business. Do you have a crisis response plan in place or will you have to come up with a plan of action on the fly?...
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Choosing a spokesperson for your organization or business is an important decision. You need someone who is cool under pressure, quick to respond to media queries and able to connect with all relevant stakeholders. During a crisis, the spokesperson becomes the face of your company,...
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A common misconception among business owners is that public relations is just another marketing tool. It is much more. All too often, executives who have recruited help from advertising and marketing firms overlook the numerous benefits that public relations can provide for their business. A...
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What would you do if your organization or business was targeted by a social media attack, smear campaign or something even more damaging? After someone spray-painted swastikas and racially charged words on an exterior wall of The Florida Holocaust Museum in St. Petersburg, FL, museum...
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Red Banyan is happy to announce that Alexa O’Kane has been hired as an Account Coordinator and will be based in New York. O’Kane will provide support on varied accounts through innovative content creation, extensive research, and the development of strategic media relationships. She is...
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The B2B ratings and review platform Clutch has named Red Banyan one of Florida’s top public relations firms for 2021. Clutch is a highly respected ratings platform known for connecting small, mid-market, and enterprise businesses with service providers that fit their needs within the B2B space. What distinguishes Clutch...
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Digital PR and traditional marketing use different tactics to accomplish their goals but the combination creates a comprehensive and powerful communications strategy. Digital PR, combined with strategic communications, helps companies get noticed and keeps them on the radar. The two specialities have different objectives. A...
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By Evan Nierman The European and South American soccer championships weren’t just amazing sports events. This “beautiful game” offers important life lessons that entrepreneurs and executives can apply to every day business. The Team That Works Together Wins Together First and foremost, soccer is a sport that...
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Do you know what’s being said about your brand online? Do you check customer reviews and respond to all of them, whether they are positive or negative? Or do you ignore unfavorable comments and simply hope they will go away? Online reputation rehabilitation is key...
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