When it comes to public relations, planning is the key to success. Public relations is an individualized specialty aimed at reaching specific goals for each client. Knowing what you want for your brand is important, but it often takes a pro to determine exactly how...
Read more
Red Banyan is delighted to announce it has hired Whitney Bain as an Account Coordinator, based in Denver, CO. She will assist clients in the areas of social media, crisis communications and media outreach. Bain’s experience includes working with multiple non-profits where she crafted strategic communication plans...
Read more
While some public relations strategies will always hold up, PR strategies in 2022 will use more visuals, rely on better storytelling and more crisis PR expertise. In fact, knowing how to turn the tables in a virtual fight can prove to be game changer when...
Read more
Reviews are a driving force that inspires online shoppers to click “add to cart.” That’s why startups and small businesses cannot afford to overlook the power and value of positive customer reviews. A December 2021 report by reviewtrackers compiles online review statistics and trends and highlights the value...
Read more
Social media has changed the way companies market their brands, as reliance on social media influencers continues to grow. The dynamic has opened the doors to PR professionals who step in as middlemen to promote their brand’s values and visions. The relationship works if the...
Read more
Red Banyan has hired Adrienne Goebel as Senior Account Executive, expanding its Florida presence into north Florida. Goebel’s background includes experience in public relations and social media strategy with a diverse set of companies in the retail, restaurant, and hospitality industries. She has a bachelor’s...
Read more
When it comes to crisis response mitigation, nothing works better than being prepared. Having a crisis plan in place before you need one is the best way to come out on top when an emergency strikes. It is a key concept in crisis communications. Proactive damage...
Read more
By Mark Sachs, Director of Client Engagement “If a culture is open and honest about mistakes, the entire system can learn from them. That is the way you gain improvements.” Dr. Gary Kaplan, CEO Virginia Mason Health System In my last blog, Apologies and the Future of Failure,...
Read more
By Mark Sachs, Director of Client Engagement The discussion I’m about to open is centered on the thesis that apologies are essential to the successful learning that occurs through failure. Unfortunately, our deep-seated biases and cultural stigmas against apologies are preventing this process from taking...
Read more
Crisis communications is a fast-moving profession in which judgments must be made quickly without the luxury of time. Red Banyan CEO Evan Nierman discusses this dynamic in a recent Fast Company article that focuses on the challenges crisis PR experts face when deciding whether or...
Read more